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The PRODUCTS + Tools you need to get started on your healthy hair journey
01.
Clarifying Shampoo
The first product you need to start your healthy hair journey is a clarifying shampoo. It’s like a reset or refresh button for your hair, to wipe the slate clean, and start over with a fresh canvas. Use it to do a final wash to get rid of the silicones + waxes out of your hair, once/month to remove build up and on the washday before colour. So your hair can absorb products, retain hydration and moisture, and reduce frizz. Click the product names below to shop.
02.
Sulfate-Free Shampoo
Use a sulfate-free, silicone-free, low-lathering shampoo to wash your hair 2-3 times/week. Apply shampoo to soaking wet hair, then gently massage it into the roots and scalp. If you think you need more product or more lather – add more water first. Gently shampoo the lengths of your hair and rinse out fully. Click the product names below to shop.
Shampoos
Bumble + Bumble Sunday Shampoo
21% off with code CURLMAVEN
Use for your final wash before starting your new routine, once/month and on the washday before colour. Available at LOOKFANTASTIC, Beauty Bay, Boots, ULTA + Sephora
Bounce Curl Gentle Shampoo
10% off with code CURLMAVEN
My favourite lightweight, low-lathering shampoo. Gentle enough for regular use and suitable for all hair types. Available at Bounce Curl, Curl Warehouse + Luia
Act + Acre Daily Hydro Shampoo
20% off with code CURLMAVEN
A low-lathering, sulfate-free, cold-pressed shampoo containing fulvic acid. Suitable for all hair types and regular use, quite concentrated. Available at Act + Acre and Cult Beauty
03.
Conditioner or Hair Mask
Use the amount of conditioner or hair mask you need to suit the length and thickness of your hair. Apply to the ends of your hair, gradually working your way upwards until you’re about an inch away from the roots. If you think you need more product or more slip to detangle – add more water first. Use a paddle brush to gently detangle. Don’t rinse out fully if the ends feel dry. Click the product names below to shop.
Conditioners + Hair Masks
Innersense Color Radiance Conditioner
20% OFF with code CURLMAVEN
A medium weight conditioner suitable for all hair types. One of the most concentrated formulas on the market, so you don’t need much! Available at Innersense Organic Beauty (USA + Ireland), Curl Warehouse + Cult Beauty
Bounce Curl Ayurvedic Deep Conditioner
10% OFF with code CURLMAVEN
A beautiful hydrating deep conditioner that isn’t heavy and won’t weigh the hair down. Suitable for all hair types, especially fine hair. Available at Bounce Curl, Curl Warehouse + Luia
Act + Acre Conditioning Hair Mask
20% OFF with code CURLMAVEN
A gorgeous, rich hair mask that can be used as a conditioner. Suitable for all hair types. Quite concentrated so you don’t need much. Available at Act + Acre and Cult Beauty
04.
Styling Products
I recommend using two styling products. Something to enhance the definition, such as a serum, mousse or foam. And something to hold it, such as a gel. This gives the best frizz-free definition and long-lasting hold. If your hair is dry, frizzy or damaged you can apply a lightweight leave in conditioner first. Apply your styling products from the ends upwards, smooth down using your hands or a paddle brush, and scrunch up to enhance the definition. Click the product names below to shop.
Styling Products
Giovanni Leave In Conditioner
20% OFF with code CURLMAVEN
An affordable lightweight leave in conditioner suitable for all hair types. Use this to add moisture and hydration as your first styling product. Available at Amazon + LOOKFANTASTIC
Flora + Curl Volumizing Foam
20% OFF with code CURLMAVEN
The second styling product to enhance definition without weighing the hair down. Apply generously to wet hair, from the the ends up. Smooth down and scrunch up. Available at LOOKFANTASTIC
Bouclème Curl Defining Gel
20% OFF with code CURLMAVEN
The final styling product to add hold, shine and frizz-control. A lightweight, liquid, creamy serum type gel suitable for all hair types and won’t weigh the hair down. Available at Boots + LOOKFANTASTIC
05.
Dry or Diffuse
Air dry, towel dry or diffuse. Diffusing will always give you the best shape, definition and volume and is the quickest way to dry your hair. Diffuse on a medium heat and medium speed. If you’re in a hurry, up the speed not the heat to dry your hair faster – not hotter. Get a powerful hair dryer with different speed and heat settings, and invest in a good universal diffuser. Click the product names below to shop.
Tools + Accessories
Denman Paddle Brush
20% OFF with code CURLMAVEN
Only brush your hair when it’s wet with conditioner or styling products in it, to distribute product evenly, detangle and define. This is the best brush to use for all hair types. Available at LOOKFANTASTIC, Boots + Amazon
LanaiBLO Hairdryer
Designed in Ireland, made in Italy. This is the best hairdryer on the market, incredibly powerful, lightweight + with a long cord. Affordable, comes in lots of colours, and you can even personalize it with your name! Available at LanaiBLO
Diva XXL Universal Diffuser
The best universal diffuser on the market! The bowl is deep and wide, with lots of prongs, giving you the best shape, definition, volume and quicker drying times. Suitable for all hair types, lengths and density. Available at Diva Pro and Amazon
where to shop
Maven Market
shop my recommended products + discount codes, from wherever you are in the world
Free Articles
FREE articles with tips + advice, application techniques, product recommendations + reviews to help you on your journey.
Cheat Sheets
Cheat sheets designed with simple + actionable steps to empower and guide you in specific areas of your healthy hair journey.
Masterclasses
Six masterclasses designed with a holistic approach to deepen your knowledge and empower you on your healthy hair journey.
Curl Clinics
A bespoke hair consultation tailored to suit your hair, budget and lifestyle to give you the products and routine to reach your hair goals.
Want to know exactly what your hair needs? Take my free quizzes!
Discover your unique hair needs with my Hair Porosity Quiz and Protein Moisture Balance Quiz. These quick assessments reveal exactly what products and techniques will work for YOUR hair type, plus whether you need more moisture or protein (or a balance of both) for healthy, frizz-free curls that hold their shape.
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