Introducing a new styling product from Innersense Organic Beauty that has blown me away. Here’s my Innersense I Create Definition Review and my tips, advice, application recommendations and styling combinations. So you can figure out if this new styling product is for you, and how to achieve the best results for your hair.
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Use the code CURLMAVEN to save 15% off your first order when you shop the Innersense Organic Beauty website in the USA. Or use code CURLMAVEN to get 10% off at Curl Warehouse in Canada, The Clean Beauty Edit in Ireland/EU but who also ship worldwide, or Kiyo Beauty in the UK, who also offer worldwide shipping. I’ll be linking directly to the Innersense Organic Beauty US site throughout this post.

Introducing Innersense Organic Beauty
Just in case this is your first time here, welcome! Here’s a quick introduction to Innersense Organic Beauty. Founded in 2005 by Greg and Joanne Starkman, who set out to source the highest quality and Certified Organic ingredients, in the purest, most concentrated form. To create a complete line of safe, sustainable, vegan and cruelty free, salon-quality, personal hair care products. Which has gone on to win multiple awards.
Although their products are curly girl friendly (if you follow that method), they’re not specifically designed or formulated for wavy and curly hair. But the intention behind Innersense Organic Beauty aligns so much with my own philosophy. They focus on the health of the hair, as does my Curl Maven Method. Understanding different hair textures, and the balance of protein and moisture within their hair care products.
Innersense is one of my favourite brands to use, because they truly have something for everyone! For all hair types, textures and densities. They also have an amazing range of styling products. Use their washday products to focus on improving and maintaining the health of your hair. And choose from a variety of styling products to create whatever look you want to achieve.

Where to Shop & Save $$
Innersense Organic Beauty was originally created as a salon-only brand. Hence why they’ve got such a wide variety of product lines suitable for all hair types. As well as incredibly concentrated formulas! So, many salons across the USA, UK and Ireland use and stock Innersense Organic Beauty.
If you prefer to shop online, you can use code CURLMAVEN to save 15% off your first order when you shop the Innersense Organic Beauty website in the USA. Or use code CURLMAVEN to get 10% off at Curl Warehouse in Canada, The Clean Beauty Edit in Ireland/EU but who also ship worldwide, or Kiyo Beauty in the UK, who also offer worldwide shipping. I’ll be linking directly to the Innersense Organic Beauty US site throughout this post.
Sponsored posts enable me to continue providing FREE content, create organic content and keep my blog FREE from Google Ads. However, this hasn’t influenced the way I’ve written about the brand or the products featured in this post.
Innersense I Create Definition Styling Foam Review
When I first heard from the Innersense team that they were launching a new product that’s 2 years in the making, I was immediately excited. But when they said it was a curl defining foam – with a firm hold, I was so intrigued! Styling foams are traditionally formulated to create volume, body and texture, but not hold.
Styling foams are making a huge come-back in the curl community. And they’re now more hydrating and defining than ever. But I’ve not come across a product like the Innersense I Create Definition Styling Foam. This lightweight foam cuts down on drying time – more on that later. Creates and separates curl definition, and gives the most strong, firm hold I’ve ever experienced from a styling foam. And the results are extremely long-lasting!

Who is it for?
The Innersense I Create Definition Styling Foam has been formulated to suit all hair types. But I think it’s going to be a game changer for fine, wavy and curly hair types. Especially if your hair gets easily weighed down, even by the most lightweight of products that give hold, such as a lightweight, liquid or watery gel!
If you want more volume and separated curls to give the look of fullness. Instead of thick, juicy curl clumps that can sometimes make low density or fine hair look thinner than it really is. Then I think you’ll really like the Innersense I Create Definition Styling Foam.

How to apply
Innersense I Create Definition Styling Foam is best applied to wet hair. Once you’ve rinsed out your conditioner – don’t rinse it out fully if your ends are feeling dry. Then squeeze out the excess, dripping wet water using your hands. So that your hair is wet, but not soaking, dripping wet. And then apply a few pumps of the Innersense I Create Definition Styling Foam, from the ends upwards.
You really don’t need a lot. Like with all Innersense Organic Beauty products, they’re extremely concentrated formulas! So I always recommend applying less than you think you need. And if you think you need more product, apply a little more water first. I would usually apply 12+ pumps of styling foam into my hair. But with the Innersense I Create Define Styling Foam, I got the best results when I used about half that amount!

Styling Routine for Definition & Hold
I’ve played around a lot with the Innersense I Create Define Styling Foam. Pairing it with lots of other different styling products to see what results I can achieve with it. My favourite styling routine, and the one I used for all the images in this post was for definition and hold. Which is how I usually prefer to style my hair and the results I look for.
I washed with the Colour Awakening Hairbath and Colour Radiance Daily Conditioner – which is my favourite shampoo/conditioner line from Innersense Organic Beauty. It’s a medium weight with a good kick of protein, and enough moisture to keep my hair hydrated without being too heavy. I left my conditioner in for a few mins, and didn’t rinse it out fully. But just rinsed the roots, so that the water coming out the ends was milky white.
Then I squeezed out all the dripping, excess water out of my hair and applied about 12 pumps of Innersense I Create Definition Styling Foam to my hair. Glazing it on my hair from the ends upwards, before smoothing it down using my hands.
Then I applied the Innersense I Create Hold Gel, about 9 pumps. Again, glazing from the ends upwards, smoothing down before brushing it through with a cushioned paddle brush to create curl clumps. Then I gently scrunched to enhance curl definition and volume before diffusing on a medium heat and medium speed until fully dry.
I was not expecting the amount of hold that the Innersense I Create Definition Styling Foam gave my hair! I haven’t had that much hold from a product, without weighing it down. After using the foam a few more times, I realised I’d probably been too heavy handed with it. As it took 2 days to fully scrunch out the crunchy cast it gave me. So now I just use about 6-8 pumps for all my (fine but high density) hair!

Lightweight Styling Routine for Fine, Low Density Hair
Okay, this is where the Innersense I Create Definition Styling Foam becomes a game changer. Especially for fine hair textures or wavy and curly hair that gets easily weighed down. If you’re looking for definition, volume, shine and firm hold. But without being heavy, think of or use the I Create Definition Styling Foam in place of your gel!
For the ultimate lightweight styling routine for my fine curly hair, where I was wanting volume, definition and hold. I did the same washday routine and rinsing method. But followed with 6 pumps of the Innersense I Create Lift Volumzing Foam (go with me, this styling combo really works!).
Followed by 6 pumps of I Create Definition Styling Foam and then about 3-4 quarter sized amounts of I Create Volume on top. I Create Volume is a volumizing serum that’s incredibly lightweight. But it’s also defining and well as gives medium hold.
I was blown away by the results! Much more volume, without sacrificing definition. I still had lots of shine, but my hair felt absolutely weightless. I think the I Create Volume is optional, if you want a super lightweight styling routine for maximum volume, hold and definition. If your hair feels dry, apply a leave in conditioner before the foams. If you want more texture, apply Innersense Hair Love Prep Spray first.

I Create Lift Volumizing Foam vs I Create Definition Styling Foam
You may think you need one foam or the other, but as I shared in the styling routine above, I really like using both of these foams together. But again, just think of the I Create Definition Styling Foam more like a gel, because of the firm hold it gives. And not just firm hold, like one of the strongest hold I’ve ever been able to achieve using a styling product! This is due to an ingredient I’ve never heard of before: galactoarabinan. Which provides firm hold that doesn’t cause build up or residue.
In my experience, the I Create Lift Volumizing Foam gives more volume, texture, body and movement, with thicker curl clumps and definition. I Create Definition Styling Foam gives much more hold, shine and it defines waves and curls. But it’s designed and formulated to separate curl definition. Which is why I think I liked the combination of using both foams together.
Both foams contain humectants and aloe vera, which helps to strengthen the hair and give it a silky texture. I Create Lift Volumizing Foam contains hydrolyzed rice protein, quite high up the ingredients list. But I Create Definition Styling Foam is protein-free.

Reduces Drying Time
Hair styling foams are the most lightweight styling product on the market. And anything that’s lightweight is going to dry faster on the hair. I always recommend using two styling products for wavy and curly hair: one to enhance and define the wave/curl, and one to hold it.
Until now, this has usually meant using a gel for hold. Which can sometimes weigh down the hair if you use a gel that’s too heavy. Or you use too much gel to get the hold you want, which often results in white flakes throughout the hair.
But the Innersense I Create Definition Styling Foam gives such firm, strong hold that it can replace the gel in your styling routine. And because of that, and how lightweight the styling foam is, it significantly reduces drying time, whether you air dry or diffuse. I also found that although I used a lot, and got incredible hold, I didn’t get any white flakes.
I hope you enjoyed this review of the Innersense Organic Beauty’s newest launch, I Create Definition Styling Foam. Let me know in the comments if you found it helpful or have any questions.
I also have another post where I reviewed many more of their products, which you can read here. Remember to use my exclusive discount code CURLMAVEN to get 15% off your first order at Innersense Organic Beauty in the USA.
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Feeling overwhelmed?
But if you’re still feeling overwhelmed, or you just want me to put everything together for you in one routine. Designed to suit your hair type, lifestyle, budget or healthy hair goals. Where I tell you what to use, where to buy it and when and how to use it.
Then I highly recommend you book in for a Curl Clinic, which is a 1:1 consultation where I do just that! You can find out more info here, or read lots of reviews and book here.
Also available as a Gift Voucher if you’d like to give the gift of curls to someone else, or drop a hint to a friend, family member or loved one.
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Thanks so much Gabriella, can’t wait to try this!
Just clarifying was that 12+ pumps you usually use with foam or 1 to 2 pumps?
In other words, would 6 pumps of the new Definition Foam be sufficient for mid length hair?
Hey, yeah 6 pumps would absolutely be enough for mid length hair. That’s how much I found was best for my hair. But try it out and see what works best for your hair. Usually I style my hair in 3 sections and use 3-4 pumps per section, then smooth another couple of pumps over the top/halo of my hair. But with the I Create Definition I found I needed much, much less product per section.
This sounds brilliant – I think I need to get my hands on some I Create Definition Styling Foam as soon as possible, it seems like exactly the product that would work best on my fine, medium-density, wavy hair. Thanks for the heads-up!
Hiya Gabriella, this looks like an amazing product! I’m based in Ireland, just wanted to let you know it’s not on the Clean Beauty Edit website at the minute and Kiyo beauty give your great discount but charge £26 for delivery! Definitely want to try this so will have a look in salons instead ❤️ thanks for another great and detailed review x
Hi Siobhan, it’s only just launched so it’s not available across all distributors just yet. But The Clean Beauty Edit will be stocking it in the coming weeks, so keep an eye out for that so you can avoid the shipping cost and support an independent, female-founded and owned, local Irish business if you would prefer to do that x
This is great! I have lower porosity very fine hair, and if i Microplop/plop I loose 80% (?) my product… BUT my curls like to be microplopped… conundrum.
Any suggestions since you say to use this wet? I have been MP my hair after using a cream & then glazing and scrunching a foam often emulsified with Lift to distribute it (most gels will disperse), but it sounds like this might be looking for…except if it needs to go in soaking.
Lift isn’t quite enough hold, but is the ONLY foam that doesn’t react badly with my hair & make it look greasy. There is something common to most of the others that is not in Innersense.
I have mixed other gels in to Lift as a delivery mechanism, but Innersense Hold is recommended by them, but it makes my hair a bit dry.
You can still micro plop and use this foam because your hair is still in a wet state after micro plopping and it is not completely dry. I would try to use this, like you’ve used other foams in the past!
Thank you!
So you ended up using 6 pumps of Definition & 6 of Lift over it?
What kind of texture does Hair Love Prep add?
That will be ideal that I can use it in after a MP.
It just came in tonight. Scared and excited.
I have very fine, low density, low porosity mid-neck shag.
I am thinking I should start with about 3 of each?
I have usually been using LUS 3-1 (1-2 pumps) Lift and then glazing and scrunching HiDefinition. It is a little less hold that I need, I think, but I can go 3-4 days between washing (or much refreshing).
I made a scalp oil that shockingly has let my hair Not get oily, At all very little shedding either.
Thanks for all you do and how thorough you are!!
If you have a lower hair density, then start with 3 pumps! You’ll have to experiment to see what works for your hair.
Good luck!
Great review, thanks for this, it’s definitely on my list to try! I really appreciate that you put in how much product you use, I have fine, highlighted, high density hair and sometimes I feel like I’m doing something wrong because I use SO MUCH product compared to what I see other people use. Thanks for normalizing it, that makes me feel a teensy bit more sane. 🙂
I’ve been loving I Create Definition. Before I read this I’ve been using it after Sweet Spirit, and before I Create Volume. I’ve been using 4 pumps on my shoulder length hair and it’s *plenty*. Combined with a quarter size of I Create Volume, it’s a very strong hold that I scrunch out with 2 drops of I Create Shine rubbed into my hands. Now I’m really excited to try it your way with I Create Lift to see what results I get. My hair is very fine and I’m about 30% gray, and my gray hairs are *very* dry, so I need moisture and hold but do get easily weighed down. I Create Definition is really exactly what my type of hair needs. Amazing stuff!
I’m so happy to hear that you’ve been enjoying using I Create Definition and that it’s been working well for your hair type! It sounds like you’ve found a great routine with using it after Sweet Spirit and before I Create Volume, and I’m excited for you to try it with I Create Lift as well. The fact that it provides both moisture and hold without weighing down your hair is a great bonus.
You’re very welcome! I’m glad that you found the review helpful and that the information on product usage was particularly useful for you. It’s important to remember that everyone’s hair is unique and requires different amounts of product to achieve the desired results. So don’t worry about using more product than others, do what works best for your hair.
Hello!
Thank you for another great, honest review.
This sounds like a product that could really work for me 🙂
Do you think it would work well on top of Treluxe reflex serum – or just go straight for the foam?
Thanks! x
Hey Jenny, yes I’ve tried it layered on top and underneath the Reflex Serum and both times it looked great. I probably found I got more hold when I layered the foam on top of the serum though! Hope that helps!
GURLLLLLLLLLLL… This critique/review is OUTSTANDING!!! I want to try ALL of these products and I will shop your links FOR SURE!!!!
I also want to reschedule another curl clinic with you – for follow-up from last time!
I adore you and all that you contribute to our WORLD and specifically our curly community – CURL MAVEN STYLE!
xoxo…
Julia K!
I’m glad that you found the review helpful and that you’re excited to try the recommended products. I’m excited for you to try them as well!
Would this be a good substitute for the Pantene Level 5 Mouse that has been discontinued? Looking for a replacement!
There will be a blog post soon, with all of the substitutions for the Pantene mouse!
I would love to see tutorials where you use the different Innersense products mentioned in this post (like adding Prep for texture, or Hold plus a foam) & then show the same products with different application techniques.
Have you tried mixing the foams?
An Innersense teacher told me that you can cocktail Hold into Lift for example.
Hey there! Innersense products are perfect to cocktail together! Definitely give it try!
Nope.
Even 1 pump of this turned my hair to stringy straw & if it is raining of humid outside, that last for % takes Forever to dry.
I was so hopeful for this as the Lift foam seems to do OK for my hair, but it just doesn’t provide enough support. ALL other foams leave my hair looking greasy and limp, even with a small amount (Verb Foam Gel too). Innersense avoids whatever in those products does that.
I normally use about 3/4 tsp of TreLuxe HiDefinition over 1-2 pumps LUS 3-1…
Sometimes I will use Lift foam.
If i cocktail some Hold in there it spreads but hold (Flash Dries?).
I was hoping Definition would be my HG.
I started with 3 pumps that & 3 pumps Lift & COULDN’T break the cast… so I went down to 1 pump mixed with 2 of Lift on Really Wet Hair.
Turned out very stringy and quite straw like. Sad day.
Fine, low density, low porosity 2bc3a wurls.
Have you had any luck with I create definition by trying it again with the method used in the blog post .
Very interesting review.
I am still trying to figure out what works best on my very fine scandinavian 2bc hair – not easy 🙂
Could the Innersense foams be paired with the TréLuxe ReFlex Curl Styling Serum? I read your review on that serum as well and think of trying it out.
They sure can be paired up together! Give it try! I hope it works out well for you! x
Thank you for this review!! I am LOVING the combo of this plus the I Create Volume as you suggested. I struggled to get a cast with the Bounce Curl Light Creme Gel, but switching out to the I Create Definition is a game changer for me. Yay!!