Introducing a new styling product from Innersense Organic Beauty that has blown me away. Here’s my Innersense I Create Definition Review and my tips, advice, application recommendations and styling combinations. So you can figure out if this new styling product is for you, and how to achieve the best results for your hair.
AD | This article is sponsored by Innersense Organic Beauty. However, this hasn’t influenced my opinion or the way I’ve written about the brands or products featured in this article. Use code CURLMAVEN for 15% off your first order at Innersense Organic Beauty
Or use code CURLMAVEN to get 10% off at Curl Warehouse in Canada, The Clean Beauty Edit in Ireland/EU but who also ship worldwide, or Kiyo Beauty in the UK, who also offer worldwide shipping. I’ll be linking directly to the Innersense Organic Beauty US site throughout this post.

Introducing Innersense Organic Beauty
Just in case this is your first time here, welcome! Here’s a quick introduction to Innersense Organic Beauty. Founded in 2005 by Greg and Joanne Starkman, who set out to source the highest quality and Certified Organic ingredients, in the purest, most concentrated form. To create a complete line of safe, sustainable, vegan and cruelty free, salon-quality, personal hair care products. Which has gone on to win multiple awards.
Although their products are curly girl friendly (if you follow that method), they’re not specifically designed or formulated for wavy and curly hair. But the intention behind Innersense Organic Beauty aligns so much with my own philosophy. They focus on the health of the hair, as does my Curl Maven Method. Understanding different hair textures, and the balance of protein and moisture within their hair care products.
Innersense is one of my favourite brands to use, because they truly have something for everyone! For all hair types, textures and densities. They also have an amazing range of styling products. Use their washday products to focus on improving and maintaining the health of your hair. And choose from a variety of styling products to create whatever look you want to achieve.

Where to Shop & Save $$
Innersense Organic Beauty was originally created as a salon-only brand. Hence why they’ve got such a wide variety of product lines suitable for all hair types. As well as incredibly concentrated formulas! So, many salons across the USA, UK and Ireland use and stock Innersense Organic Beauty.
If you prefer to shop online, you can use code CURLMAVEN to save 15% off your first order when you shop the Innersense Organic Beauty website in the USA. Or use code CURLMAVEN to get 10% off at Curl Warehouse in Canada, The Clean Beauty Edit in Ireland/EU but who also ship worldwide, or Kiyo Beauty in the UK, who also offer worldwide shipping. I’ll be linking directly to the Innersense Organic Beauty US site throughout this post.
Sponsored posts enable me to continue providing FREE content, create organic content and keep my blog FREE from Google Ads. However, this hasn’t influenced the way I’ve written about the brand or the products featured in this post.
Innersense I Create Definition Styling Foam Review
When I first heard from the Innersense team that they were launching a new product that’s 2 years in the making, I was immediately excited. But when they said it was a curl defining foam – with a firm hold, I was so intrigued! Styling foams are traditionally formulated to create volume, body and texture, but not hold.
Styling foams are making a huge come-back in the curl community. And they’re now more hydrating and defining than ever. But I’ve not come across a product like the Innersense I Create Definition Styling Foam. This lightweight foam cuts down on drying time – more on that later. Creates and separates curl definition, and gives the most strong, firm hold I’ve ever experienced from a styling foam. And the results are extremely long-lasting!

Who is it for?
The Innersense I Create Definition Styling Foam has been formulated to suit all hair types. But I think it’s going to be a game changer for fine, wavy and curly hair types. Especially if your hair gets easily weighed down, even by the most lightweight of products that give hold, such as a lightweight, liquid or watery gel!
If you want more volume and separated curls to give the look of fullness. Instead of thick, juicy curl clumps that can sometimes make low density or fine hair look thinner than it really is. Then I think you’ll really like the Innersense I Create Definition Styling Foam.

How to apply
Innersense I Create Definition Styling Foam is best applied to wet hair. Once you’ve rinsed out your conditioner – don’t rinse it out fully if your ends are feeling dry. Then squeeze out the excess, dripping wet water using your hands. So that your hair is wet, but not soaking, dripping wet. And then apply a few pumps of the Innersense I Create Definition Styling Foam, from the ends upwards.
You really don’t need a lot. Like with all Innersense Organic Beauty products, they’re extremely concentrated formulas! So I always recommend applying less than you think you need. And if you think you need more product, apply a little more water first. I would usually apply 12+ pumps of styling foam into my hair. But with the Innersense I Create Define Styling Foam, I got the best results when I used about half that amount!

Styling Routine for Definition & Hold
I’ve played around a lot with the Innersense I Create Define Styling Foam. Pairing it with lots of other different styling products to see what results I can achieve with it. My favourite styling routine, and the one I used for all the images in this post was for definition and hold. Which is how I usually prefer to style my hair and the results I look for.
I washed with the Colour Awakening Hairbath and Colour Radiance Daily Conditioner – which is my favourite shampoo/conditioner line from Innersense Organic Beauty. It’s a medium weight with a good kick of protein, and enough moisture to keep my hair hydrated without being too heavy. I left my conditioner in for a few mins, and didn’t rinse it out fully. But just rinsed the roots, so that the water coming out the ends was milky white.
Then I squeezed out all the dripping, excess water out of my hair and applied about 12 pumps of Innersense I Create Definition Styling Foam to my hair. Glazing it on my hair from the ends upwards, before smoothing it down using my hands.
Then I applied the Innersense I Create Hold Gel, about 9 pumps. Again, glazing from the ends upwards, smoothing down before brushing it through with a cushioned paddle brush to create curl clumps. Then I gently scrunched to enhance curl definition and volume before diffusing on a medium heat and medium speed until fully dry.
I was not expecting the amount of hold that the Innersense I Create Definition Styling Foam gave my hair! I haven’t had that much hold from a product, without weighing it down. After using the foam a few more times, I realised I’d probably been too heavy handed with it. As it took 2 days to fully scrunch out the crunchy cast it gave me. So now I just use about 6-8 pumps for all my (fine but high density) hair!

Lightweight Styling Routine for Fine, Low Density Hair
Okay, this is where the Innersense I Create Definition Styling Foam becomes a game changer. Especially for fine hair textures or wavy and curly hair that gets easily weighed down. If you’re looking for definition, volume, shine and firm hold. But without being heavy, think of or use the I Create Definition Styling Foam in place of your gel!
For the ultimate lightweight styling routine for my fine curly hair, where I was wanting volume, definition and hold. I did the same washday routine and rinsing method. But followed with 6 pumps of the Innersense I Create Lift Volumzing Foam (go with me, this styling combo really works!).
Followed by 6 pumps of I Create Definition Styling Foam and then about 3-4 quarter sized amounts of I Create Volume on top. I Create Volume is a volumizing serum that’s incredibly lightweight. But it’s also defining and well as gives medium hold.
I was blown away by the results! Much more volume, without sacrificing definition. I still had lots of shine, but my hair felt absolutely weightless. I think the I Create Volume is optional, if you want a super lightweight styling routine for maximum volume, hold and definition. If your hair feels dry, apply a leave in conditioner before the foams. If you want more texture, apply Innersense Hair Love Prep Spray first.

I Create Lift Volumizing Foam vs I Create Definition Styling Foam
You may think you need one foam or the other, but as I shared in the styling routine above, I really like using both of these foams together. But again, just think of the I Create Definition Styling Foam more like a gel, because of the firm hold it gives. And not just firm hold, like one of the strongest hold I’ve ever been able to achieve using a styling product! This is due to an ingredient I’ve never heard of before: galactoarabinan. Which provides firm hold that doesn’t cause build up or residue.
In my experience, the I Create Lift Volumizing Foam gives more volume, texture, body and movement, with thicker curl clumps and definition. I Create Definition Styling Foam gives much more hold, shine and it defines waves and curls. But it’s designed and formulated to separate curl definition. Which is why I think I liked the combination of using both foams together.
Both foams contain humectants and aloe vera, which helps to strengthen the hair and give it a silky texture. I Create Lift Volumizing Foam contains hydrolyzed rice protein, quite high up the ingredients list. But I Create Definition Styling Foam is protein-free.

Reduces Drying Time
Hair styling foams are the most lightweight styling product on the market. And anything that’s lightweight is going to dry faster on the hair. I always recommend using two styling products for wavy and curly hair: one to enhance and define the wave/curl, and one to hold it.
Until now, this has usually meant using a gel for hold. Which can sometimes weigh down the hair if you use a gel that’s too heavy. Or you use too much gel to get the hold you want, which often results in white flakes throughout the hair.
But the Innersense I Create Definition Styling Foam gives such firm, strong hold that it can replace the gel in your styling routine. And because of that, and how lightweight the styling foam is, it significantly reduces drying time, whether you air dry or diffuse. I also found that although I used a lot, and got incredible hold, I didn’t get any white flakes.
I hope you enjoyed this review of the Innersense Organic Beauty’s newest launch, I Create Definition Styling Foam. Let me know in the comments if you found it helpful or have any questions.
I also have another post where I reviewed many more of their products, which you can read here. Remember to use my exclusive discount code CURLMAVEN to get 15% off your first order at Innersense Organic Beauty in the USA.
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