There’s a common misconception that it’s really difficult to get CG friendly products outside of the U.S.A. Especially the popular American brands. And while that’s mostly true if you’re looking to shop on the high street, it’s not the case online. Here’s some of my favourite curly girl products available worldwide from LOOKFANTASTIC.
AD | This article is sponsored by LOOKFANTASTIC. However, this hasn’t influenced my opinion or the way I’ve written about the brands or products featured in this article. Use code CURLMAVEN for 20% off at LOOKFANTASTIC.

One of the questions I get asked the most, is where to buy CG friendly products, that ship to various countries around the world. Most often, I recommend and link to LOOKFANTASTIC.
Free Shipping + Discount Codes
Some of the reasons LOOKFANTASTIC is my favourite site to shop from is because they have over twenty CG-friendly brands, and some of my favourite products for curly hair. Shipping is FREE, yes – even worldwide, and it’s FAST! Including next day delivery in the UK.
But most of all, they always have some kind of discount code! You can use code CURLMAVEN at checkout for 20% OFF! They’re based in the UK, so delivery throughout the EU is within just a few days, and doesn’t incur any custom charges. Yay!

Affordable Brands
LOOKFANTASTIC stock some really great affordable brands of curly girl friendly products. My favourites are Giovanni and As I Am. LOOKFANTASTIC stock the Classic Collection, Long & Luxe Range and Dry & Itchy Scalp Care lines.
If you’re on a budget and looking for some great quality, CG friendly products, I recommend these two brands. As I Am Coconut Co-Wash, Giovanni Direct Leave In Conditioner, Giovanni Natural Mousse, and Giovanni LA Natural Styling Gel are my top picks.
They also feature in my favourite curly girl products post. As you can see from the image below, I’ve got pretty much the entire Giovanni range that’s CG friendly, review coming soon!

LOOKFANTASTIC also stock the hugely popular Garnier Hair Food Masks – review also coming soon! If you have any favourites or tips, please let me know in the comments below. Popular Australian brand Sukin is also available.

Matrix Biolage Hydrasource Conditioner is the brand version of the hugely popular GVP Conditioning Balm you often hear many Amercian curlies rave about. A little goes a very long way, less is more with this product. It’s perfect if you’ve got extremely dry, frizzy hair or protein overload. I started off with the 200ml, but now get the 1000ml tub which lasts three of us in the house a whole year!
With my 20% discount code you can get a year’s supply for less than €20 – now THAT’S affordable! You can use it as a conditioner, deep conditioner and leave-in conditioner. Even a styling cream, and it’s great for refreshing. It’s got great slip, and is one of the best detangling products I’ve come across. As well as the most multi-tasking product on the market!

American Brands
I’ve already mentioned As I Am, Biolage and Giovanni. But my favourite American brands of curly girl friendly products from LOOKFANTASTIC are Bumble + Bumble, Olaplex, Ouidad, and of course, Hairfinity! Hairfinity products sell out fast on this site.
So make sure you stock up when you get the chance. My top picks are the conditioner, Revitalising Leave-in Conditioning Spray and my all time favourite deep conditioner: Hairfinity’s Strengthening Amino Masque.

My other top picks are Bumble + Bumble Sunday Shampoo. An absolute essential if you live in a hard water area, or swim regularly in the sea or the pool. Check out this post about clarifying and chelating shampoos and why it’s important for curly hair.
Bumble & Bumble Anti-Humidity Gel Oil, Olaplex No. 3 – another essential if you have highlights or colour treated hair. LOOKFANTASTIC also stock Ouidad – a popular brand among American curly girls. Just make sure to check the ingredients, as not all their products are CG friendly.

Hair Accessories
Because it’s not just about the products. From combs to curl towels, here’s my top picks for accessories available from LOOKFANTASTIC. The Aquis hair towel and a cult-favourite for a reason. If you don’t like microfibre towels, but find cotton t-shirts or cotton towels aren’t absorbent enough, then the Aquis hair towel could be for you. I’ve got the Lisse Luxe one and I love it!

I couldn’t be without my Denman paddle brush, which featured in my 10 Curly Girl Essentials I Can’t Live Without video. There’s also Tangle Teezer and WetBrush, and Bouclème have a great scalp massager which is available in this kit.
To protect my curls at night, a new favourite of mine is the Silke London Hair Wrap. This is the first silk turban I’ve tried that’s big enough to hold all of my hair without flattening my curls, falling off during the night or being too tight and causing a headache. It’s 100% pure 22 momme grade silk, and I love the different colour options.
I’ve got the Poppy, pink and orange one. They’re pricey because they’re such a high quality product, but you can get 20% off using CURLMAVEN at check out. They also do beautiful silk hair ties made from 100% mulberry silk, exclusive to LOOKFANTASTIC.
Get 20% off Bouclème!
One of my favourite CG friendly brands is Bouclème. I first discovered this brand at the start of my curly girl journey, and have continued to purchase their products ever since. So if you’ve been wanting to try them, you can get 20% off using code CURLMAVEN. For a limited time while stocks last, you can also get a FREE full size Bouclème Curl Conditioner when you spend £40 on the brand.
I love their mini kits, perfect for travelling or trying out before purchasing full size products. My favourites are their Curl Defining Gel and Super Hold Styler – both part of this kit and great as a one-and-done product. And their Intensive Moisture Treatment is my favourite deep conditioner to bring on sun holidays.

Where ever you are in the world, I really hope you’ve found this post helpful and have less FOMO about great CG friendly products you thought you couldn’t get where you live. I’ve counted over 20 curly girl friendly brands on LOOKFANTASTIC.
You can check out the full list of brands available here and get 20% off using code CURLMAVEN. Let me know in the comments below if you’d like me to do a post on my favourite skincare and makeup products available on LOOKFANTASTIC.
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