Every year I put together an A-Z Black Friday Guide for Curly Girls. So to celebrate Black History Month and show my support to the Black community, here’s my A-Z Guide of Black Owned Businesses in the Curl Community. Showcasing the brands that are suitable for all curl patterns, including fine, wavy + curly hair. Many of my favourite, most used, loved + recommended products for wavy + curly hair are from Black owned businesses in the curl community.
You can get up to 21% off many of these brands using code CURLMAVEN on the websites I link to within the article. LOOKFANTASTIC + Cult Beauty ship worldwide. Kiyo Beauty is based in the UK, but ships throughout Europe. And many the brands featured in this article are available on my Amazon US Shop and my Amazon UK Shop.
Black History in the Curl Community
Below is the full A-Z Guide, and I encourage you to buy from and support these Black owned businesses. It’s a great way of showing support and acknowledging the wealth of knowledge that comes from the Black community. Especially when caring for wavy, curly + coily hair. Because we wouldn’t have the curl community, the Curly Girl Method or my own Curl Maven Method if it weren’t for the Natural Hair Movement – which came from the Black community + culture.
A-Z Guide of Black Owned Businesses in the Curl Community
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Afrocenchix – a beautiful range of hair products which have been featured in this article on how to pre-poo. Use code CURLMAVEN for 10% off at Kiyo Beauty. Also available on my Amazon US Shop and my Amazon UK Shop.
Afro Hair + Skin Co. – The Afro Hair + Skin Co. is an award-winning afro beauty and wellness business from the UK. Listed at No.3 as one of Vogue magazines best skincare products for people of colour!
As I Am – a hugely popular + incredibly affordable brand in the curl community. Their Coconut Co-Wash is the best co-washes on the market! Use code CURLMAVEN for 21% off at LOOKFANTASTIC. Also available on my Amazon US Shop and my Amazon UK Shop.
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Bouclème – one of my favourite curly girl brands with some of the best stylers on the market! They also do refillable 100ml travel sizes. Read my review here. Use code CURLMAVEN for 21% off at LOOKFANTASTIC, or 15% off the Bouclème website. Also available on my Amazon US Shop and my Amazon UK Shop.
Bread Beauty Supply – specializing in type 3 curly + type 4 coily hair types. Encouraging simplicity and embracing natural textures, their basic range of hair products are vegan, cruelty-free, rich + creamy. Use code CURLMAVEN for 20% off at Cult Beauty.
Briogeo – A hugely popular and one of the more wider, well-known brands for curly, coily + afro hair. Briogeo is free of harsh sulfates, silicones, parabens, phthalates, DEA and synthetic color. All products are 90 – 100% naturally derived, gluten free, cruelty free, mostly vegan and ethically sourced. Not to mention one of the most gorgeous graphics, colours and packaging on the market! Use code CURLMAVEN for 20% off at Cult Beauty. Also available on my Amazon US Shop and my Amazon UK Shop.
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Camille Rose – Another popular, well-known brand in the curl community. I’ve only tried their cult-favourite Curl Maker. Use code CURLMAVEN for 21% off at LOOKFANTASTIC.
Charlotte Mensah – From the UK, Charlotte is an award-winning hair stylist with a line of products, and the first Black woman to be inducted into the British Hairdressing Awards Hall of Fame! Her products and website are a celebration of Black culture.
Curl Junkie – Another hugely popular brand in the community. Unfortunately Curl Junkie isn’t available outside the USA. Their Repair Me! deep conditioner is one of my absolute, all time favourites – available on my Amazon Shop here.
Curls – A popular, well-known brand from the US. Their most popular line is Blueberry Bliss. Use code CURLMAVEN for 10% off at Kiyo Beauty.
Curly Ellie – A fantastic UK brand of high quality and unique hair products designed specifically for sensitive, curly, kinky + frizzy hair. Initially created for kids, but loved by adults too! Curly Ellie products are free from gluten, sulfates, dairy, peanut, wheat, silicones, parabens and mineral oils. Use code CURLMAVEN for 10% off at Kiyo Beauty.
Curly Girl Movement – Based in The Netherlands. I’ve watched this brand turn from an idea and home recipe, to a full range of products. Free from silicones, parabens, sulfates and mineral oil. Use code CURLMAVEN for 10% off at Kiyo Beauty.
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Ecoslay – Another brand I’ve watched grow over the years. Amazing home made formulas mixed up in the kitchen, including the the cult-favourite Orange Marmalade. These all-natural products have the shortest ingredients list on the market, made using the most natural ingredients. Use code CURLMAVEN for 10% off at Kiyo Beauty. Also available on my Amazon US Shop and my Amazon UK Shop.
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Flora + Curl – I absolutely love this brand from the UK. Perfect if you want hydration that isn’t heavy and products that detangle + define, without weighing the hair down. Free from harsh chemical, synthetic fragrance, sulfates, silicones, parabens and mineral oils. Use code CURLMAVEN for 21% off at LOOKFANTASTIC. Also available on my Amazon US Shop and my Amazon UK Shop.
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Hair369 – my favourite hair growth vitamins + the best on the market! I’ve been using them for years + tripled my hair length in 18 months, despite 5 haircuts during that time! It also increased my hair density. Get 10% off using code CURLMAVEN + they ship worldwide.
Hairfinity – my favourite deep conditioner of all time is their Strengthening Amino Masque. I love to use it when making my Modified Rice Water Treatment or when I’m using my Thermal Heat Cap. Available on my Amazon US Shop and my Amazon UK Shop.
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Imbue – British brand of incredibly affordable, high quality haircare products for wavy, curly + coily hair. Cruelty free, vegan and plant-based formulas are made with natural, sustainably sourced oils or butters. Free from oil-based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes. Read my full review here. Use code CURLMAVEN for 21% off at LOOKFANTASTIC. Also available on my Amazon US Shop and my Amazon UK Shop.
Inahsi Naturals – a small collection of quality products made using natural ingredients. Created specifically for naturally curly, coily + textured hair. Cruelty-free and free from parabens, silicones, sulfates, and other harmful additives. Use code CURLMAVEN for 10% off at Kiyo Beauty.
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Kinky Curly – Check out their Knot Today Detangler + Curling Custard if you’re looking for humectant free styling products. Available on my Amazon US Shop and my Amazon UK Shop.
Kiyo Beauty – not Black owned but the UK + Europe’s largest distributor of the most popular of Black owned haircare products from around the world. Based in the UK + shipping worldwide. Use code CURLMAVEN for 10% off at Kiyo Beauty.
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Melanin Haircare – Founded in 2015 by Taffeta and her sister Whitney, who has the best + easiest DIY flaxseed gel recipe on YouTube. Melanin is free from silicones, sulfates, parabens, phthalates, formaldehyde and mineral oil. Use code CURLMAVEN for 20% off at Cult Beauty.
Mielle Organics – Another popular brand in the curl community. Mielle is an independent subsidiary of P+G Beauty, who aquired them in 2023. They have a huge range of affordable products for curly, coily + textured hair. Including the cult-favourite, viral Rosemary Mint Scalp Oil. Use code CURLMAVEN for 21% off at LOOKFANTASTIC. Also available on my Amazon US Shop and my Amazon UK Shop.
Miss Jessie’s – Founded by sisters Miko and Titi and named after their grandmother. Miss Jessie’s is a well-known and recognisable brand of products and accessories for naturally textured and curly hair. Use code CURLMAVEN for 10% off at Kiyo Beauty. Also available on my Amazon US Shop and my Amazon UK Shop.
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Naturalistic Products – a Black owned business + distributor of many of the most popular American brands of hair products for the curl community. Based in the UK + shipping throughout Europe.
Naturally Drenched – Just one product, their hero Rebalance Restorative pH Treatment promises hydration and shine as it restores your curl pattern and strengthens hair follicles. Use code CURLMAVEN for 20% off at Cult Beauty.
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Pattern Beauty – the biggest launch in the curl community in recent years + already a multi award-winning brand. Many of their products aren’t curly girl friendly, as they contain amodimethicone – which is a water soluble silicone. But the bold, bright colours, graphic design and packaging are iconic! Read my full review here + use code CURLMAVEN for 21% off at LOOKFANTASTIC. Also available on my Amazon US Shop and my Amazon UK Shop.
Puff Cuff – I’m a massive fan of Puff Cuffs. I bought the multi pack in 2017 and I still have all 5 of them! I use the Mini to protect my hair at night night + the Micro for a half up/half down style. Check out the sizing chart on their website to determine the best size for you hair. Over the years they’ve expanded their range to include other hair accessories. Use code CURLMAVEN for 10% off using code CURLMAVEN at Kiyo Beauty. Also available on my Amazon US Shop and my Amazon UK Shop.
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RawKyn – Rawkyn specializes in deep conditioners, hair masks and treatments that contain extremely hydrating, restorative and nourishing ingredients. All their products are cruelty free, and free from parabens, silicones, PEG, sulfates, mineral oils and sodium chlorides. Use code CURLMAVEN for 10% off at Kiyo Beauty.
Righteous Roots – Righteous Roots are an iconic and much-loved brand within the natural hair movement. Their cult-favourite Righteous Roots Rx is a hair rejuvenating growth oil. But it’s quite thick, so may not suit wavy + curly hair types or fine hair texture or density. Use code CURLMAVEN for 10% off at Kiyo Beauty.
Rizos Curls – Rizo’s Curls aren’t Black owned, but 55% of their small team are Black, and 91% are women. So they made the A-Z Guide. Made using quality natural ingredients, cruelty free, and don’t contain sulfates, silicones or parabens. Their capsule collection of products are firm favourites in the curl community. In 2023, they became the first Latina owned brand available at ULTA. Use code CURLMAVEN for 10% off at Kiyo Beauty.
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The Mane Choice – Another huge line of popular products for wavy, curly + coily hair. I love their foams! Use code CURLMAVEN for 10% off at Kiyo Beauty.
Tréluxe – one of my favourite brands of all time! My most loved, used, repurchased + recommended styling combo is Reflex Serum + Hi! Definition Gel. Their products are formulated with quality, natural, plant-based ingredients. Free from parabens, silicones, phthalates, sulfates, sulfates, artificial colors, gluten, and cruelty-free.
Use code CURLMAVEN for 15% off their website in the USA. Or 10% off Curl Warehouse in Canada or Kiyo Beauty in the UK. Available on my Amazon US Shop and my Amazon UK Shop. You can also get TréLuxe at Curl Hut (Ireland), Sari Curls (Germany), Le Curl Shop (France). Naturalistic Products (UK), The Curl Store (Australia). Also available on my Amazon US Shop and my Amazon UK Shop.
If you’re new to TréLuxe, read my full review here. For application tips + advice using their products, read this article. You can also watch this video of my Styling Routine using their Reflex Serum + Hi! Definition Gel. Or read this review of their Soothe +. Restore Collection.
Trepadora – Based in the UK, multi award-winning products that are are curly girl friendly, free from silicones, sulphates, mineral oil, parabens, synthetic fragrances or artificial colours. Cruelty free and 100% vegan. I also love their curl towel, it’s one of the best! Use code CURLMAVEN for 10% off at Kiyo Beauty.
Tropic Isle Living – the best Jamaican Black Castor Oil on the market, hands down! Great for hair growth, they are the highest quality oils on the market, you literally only need 1-3 drops, max! It was Tropic Isle Living who originally coined the term “Jamaican Black Castor Oil”, almost 30 years ago. They have lots of different Black castor oil blends, as well as cleansers and conditioners. Use code CURLMAVEN for 10% off at Kiyo Beauty. Also available on my Amazon US Shop and my Amazon UK Shop.
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Uncle Funky’s Daughter – Sustainable, all-natural, chemical-free hair care products for kinky, curly and textured hair that truly tames frizz and provides long-lasting defined curls. Paraben, sulfate and overall junk-free. Their first product was Curly Magic® continues to be hugely popular, but I find it too heavy for my fine, curly hair. Get 15% off your first order if you sign up to their newsletter. Use code CURLMAVEN for 10% off at Kiyo Beauty.
Not Just Supporting Small Businesses
When I first published this A-Z Guide of Black Owned Businesses in the Curl Community, in June 2020, I showed my support by donating a total of $1,200 to Black Visions Collective, Colour of Change, The Movement of Black Lives, The Bail Project, Rachel Cargle’s The Loveland Foundation and Love Mezay by Black artist, Mezay Ugbo. Who does the most beautiful graphic art prints + illustrations.
I truly hope you found this post helpful, some new brands to support, and products to try. If you know of any Black-owned businesses in the curl community that I haven’t included, please comment below so I can add them to the list. I’ll keep this list updated, so it can be a continual resource for the curl community. Check out my FREE Start Here Guide + FAQ’s. Or read this article on How to Build a Curly Hair Routine.
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*This article may contain some gifted items and affiliated links and discount codes. This doesn’t effect my opinion or the way in which I write about products featured on this site.
